Om Shantivan
Yoga Studio
This freelance project is based in India. My client, Shanti, has been teaching yoga at home for 15 years. Recently, she relocated her yoga studio from her home to a commercial space and required branding for her studio. I collaborated with her to develop a brand identity and create marketing materials.
The main objective of the project was to establish a simple and minimalist brand identity that authentically represents yoga for a diverse age group. The client aimed for the design to convey inclusivity while promoting a sense of both calmness and energy.
To meet the client’s objective, I curated a diverse collection of imagery featuring individuals from various backgrounds, body types, and fitness levels practicing yoga. These images were thoughtfully selected to highlight yoga’s inclusive nature and appeal to a broad age range. I utilized light green colors to evoke a sense of calmness and incorporated touches of bright orange for added vibrancy.
The color palette and imagery were specifically chosen to resonate with the target audience, primarily individuals aged 20 to 50 years old, resulting in a visually appealing and cohesive brand identity for the client’s yoga studio.
Digital: Logo, Animated Facebook Post Ads
Print: Logo, Letterhead, Business Card, Flyer, Log Diary
Skills: Creativity, Typography, Visual Identity, Adobe Creative Cloud Apps (InDesign, Illustrator, Photoshop), Flyer, Social Media Ads, Gif Animation
Meghna Kamboj 