Package Design

Chocolates Box Branding

Product: Dew Chocolates

This was a very interesting college project; we were asked to create a candy box design to expand our creative thinking from flat to dimensional. We had to make up our product name and design.

The objective was to create a unique project with the target audience being a customer base that likes to try new things, live a healthy lifestyle, and buy organic products. In addition to this, all graphic elements were to be created in vector format.

I named my product “Dew” and used phrases like “naturally flavored” and “100% fresh organic ingredients” to meet the business objectives outlined.

I selected images with bright colors for the ingredients and added blending effects in Illustrator to convey the message visually.

This unusual flavor of candy and fresh colors grabbed everybody’s attention. And yes, the entire design is all vector art.

Project Type: Package Design

Designs Included:
Print – Package Design,
Magazine Ad Design

Skills: Set up Files for Offset Printing, Illustrator